Yaraa announces transition to Calabash

FOR IMMEDIATE RELEASE

September 15, 2026

Yaraa announces transition to Calabash

Yaraa.io's transition to Calabash took effect in January 2025. We are now formally announcing that Calabash continues the same organization's procurement and supplier-network work under its expanded brand. This is a rebrand, not an acquisition.

Yaraa.io was the public-facing brand for an enterprise procurement platform, together with the product foundation, technology and related services that now continue within Calabash. Under the expanded brand, that work serves African businesses with procurement, supplier network, and spend and expense management software purpose-built for the continent.

The name Calabash references the traditional gourd used across West, East, and Southern Africa to measure, store, and pour. The image is intentional. Under the Calabash name, the organization continues the work that Yaraa.io began: helping African businesses buy from verified suppliers, see and control what they spend, and run procurement and finance operations with confidence across the continent.

What has changed, and what has not

The transition is a rebrand and continuation within the same organization, under common ownership and control. It is not an acquisition between unrelated businesses. The team and the mission are unchanged.

Specifically:

• Brand: Yaraa.io was the former public-facing brand. Calabash has been the current public-facing brand since January 2025.
• Website: The former yaraa.io website has been taken down. The new home is calabash.app.
• Blog and publication: blog.yaraa.io is being retired. The publication continues at blog.calabash.app.
• Email: The general mailbox is hello@calabash.app.

Readers who followed the Yaraa.io publication can subscribe to the Calabash publication at blog.calabash.app.

Why the rebrand

Yaraa.io began as an enterprise procurement platform, with a simple promise: seamless procurement for every business. As the product grew from procurement into supplier networks, spend and expense management, and the accounting that sits behind them, the name needed to hold more. Calabash is broader, culturally grounded, and specific to the region the organization serves. The organization adopted it as its public-facing brand in January 2025, and this notice records that change.

The rebrand also brings the brand identity in line with what the product actually is: a spend and expense management platform for African small and medium-sized businesses and enterprises that starts at procurement and runs through to the books, not only a procurement tool.

About Calabash

Calabash is a smart spend and expense management platform purpose-built for African small and medium-sized businesses and enterprises. The platform covers supplier onboarding and verification, procurement and sourcing workflows, purchase orders and goods receipt, invoice capture and approvals, expense management, and the accounting behind them. It is built for businesses across Nigeria, Ghana, Kenya, South Africa, and the broader African Continental Free Trade Area corridor. Learn more at calabash.app.

Media contact

Calabash
Email: hello@calabash.app
Website: calabash.app
Blog: blog.calabash.app